OREANDA-NEWS. October 27, 2015. Majestic Wine PLC, the UK's largest wine specialist, announces that from 27 October 2015 it is implementing a new pricing strategy throughout its store network and online, including removal of the six bottle minimum purchase rule.

This new pricing proposition has been created with the aim of making the shopping experience simpler and easier for both new and existing customers. The decision to also remove the six bottle minimum purchase rule follows the previously announced successful trial in selected Majestic stores since Spring 2015 proving popular with both new and existing customers.

In addition, for this Christmas, if customers mix any six wines and spirits, they get:

·      At least 10% off and up to 33% off all wines and spirits

·      Money Back Guarantee - a full refund, without delay or debate, if you're not satisfied with any product

·      Free delivery and free glass hire

Rowan Gormley, Majestic Wine PLC CEO, commented:  

"Our customers were telling us that they wanted simpler, clearer pricing, and an end to the six bottle minimum. This new structure is part of our wider plan to reposition Majestic Wine to become the go-to destination for the best quality wines at the best prices. There are now no barriers to shopping at Majestic, the pricing structure is very straightforward and I'm sure our customers will see this as a great move."