IKEA latest soft toys collection designed by children
This year, children from around the world have designed a special limited collection for the campaign; it’s a way for children to help other children get a better start in life through education. Last year, IKEA Family invited all their customers’ children to design their dream soft toy. After receiving thousands of wonderful contributions, ten winners were chosen. The winning soft toys in the competition became patterns for the new collection named SAGOSKATT. This year, the drawing competition returns, giving even more children the opportunity to design their dream soft toy for a good cause.
“These soft toys are truly fun and imaginative, but they also have a special meaning. As IKEA Foundation donates €1 per sold soft toy to UNICEF and Save the Children, this means that children are helping children to build a better future for themselves.” Bodil Fritjofsson, Product Developer, IKEA of Sweden.
Since 2003, the IKEA Soft Toys for Education program has been focusing on providing quality education to vulnerable children living in poverty in developing countries. To date, it has improved education for more than 11 million children in 46 countries and raised \\\$102 million (€77 million).
“We can only overcome poverty if we make education a priority for all children. We especially need to invest in a quality education for girls, children with disabilities and children from minority communities. No child should be left behind.” Per Heggenes, CEO IKEA Foundation
“All children should have the opportunity to go to school,” said Lars Petersson, IKEA US President. “We continue to put our hearts into selling IKEA soft toys so that children in the most poverty stricken areas can benefit by getting a good education. We also couldn’t be more pleased to include children helping children with this year’s soft toy design competition. We hope our US customers – and all the world – will support this program so more children will have the opportunity to continue their education and help build a brighter future.”
Through the IKEA iWitness program, IKEA co-workers get to see first-hand how the campaigns they support create a better everyday life for children and their families in developing countries.
Click here for more information www.IKEA-USA.com/goodcause
Words from the partnersSupporting Education—Together
“Thanks to the longstanding partnership with the IKEA Foundation, and with the incredible support of IKEA employees and customers, UNICEF continues to provide millions of vulnerable children around the world with access to education, safe spaces to learn, and the path towards a better life and a brighter future,” said Caryl M. Stern, President and CEO of the U.S. Fund for UNICEF.
“A quality education helps children climb the ladder of opportunity and create a better and brighter future, and for 12 years, Save the Children has been proud to partner with IKEA to positively impact many children’s futures,” said Carolyn Miles, president and CEO of Save the Children. “By adding a children’s book or soft toy to their holiday gift list, IKEA shoppers can help the kids in their own life – and kids around the world – read, play and learn.”