Volkswagen reaffirms investments in Chattanooga
“This clear commitment to the Chattanooga location confirms our engagement in North America and our confidence in the local team. More than ever, we must and will focus on the specific wishes of our U.S. customers so that we can offer them vehicles that are not only convincing, but also inspirational. Step by step, that is how we want to win back trust in the Volkswagen brand”, Michael Horn, President and CEO of Volkswagen Group of America, said. “The United States of America is still one of Volkswagen’s most important markets”, Horn continued.
Apart from investment in the production of the new vehicle which is based on the CrossBlue study, a National Research & Development and Planning Center is currently being built at the Chattanooga site. The center will be responsible for steering projects for the North American market. The objective is to create vehicles to meet consumers’ changing wishes and expectations even faster and more efficiently by getting closer to the customer.
A further 50,000 square meters is currently being added to existing space at the site to cater for the logistics of producing the new midsize SUV for North America. Production of the new vehicle will be integrated in the existing factory structures.
Volkswagen has already invested more than US$ one billion in its Tennessee plant to date. Over 2,400 employees currently work at the plant; the 500,000th US Passat rolled off the assembly line in the summer.
A further element in the Volkswagen brand’s North America strategy is a three-row version of the new Tiguan, which is scheduled to start leaving the assembly line at the plant in Puebla/Mexico in 2017.