BASF Auctions "MySetta" Classic Car for EUR 26,099
BASF is rounding up this figure to EUR 30,000 and donating the entire sum to the child rights organization Save the Children, which has partnered with BASF on various projects. The project partnership was agreed upon at the Creator Space tour stop in Mumbai. The Creator Space tour is a cornerstone of BASF's anniversary celebrations.
At this series of events, BASF collaborates with partners to find solutions for global challenges. After stops in Mumbai, Shanghai, New York, Sao Paulo and Barcelona, the tour concludes in Ludwigshafen, Germany, from November 20 to 30, 2015. Philipp Appel, Manager Corporate Partnerships & Foundations of Save the Children Germany, accepted the check with the proceeds from the auction today in Ludwigshafen.
"Together with BASF, we have developed measures to improve access to clean drinking water for children in India. We are very happy that we can now use this money to build a community-managed sanitation facility in India's capital Delhi," said Appel.
The Isetta is a BMW classic car that was first presented at the Turin Motor Show in 1953. The microcar, which was affectionately nicknamed the "bubble car," soon gained cult status. Famous fans of the car included Elvis Presley and Cary Grant. BASF purchased a 1958 model of this classic car, reinterpreting it with innovative BASF products and naming it "MySetta Concept Car." The MySetta was a show car for BASF for many years and appeared at several trade fairs.
"We decided to do an auction on eBay in order to reach as many potential buyers as we could and achieve the highest possible proceeds for Save the Children," said Elisabeth Schick, Senior Vice President Communications & Government Relations, BASF Group. The bidding for MySetta took place from November 2 to 12, 2015. The winning bid of EUR 26,099 was placed by the firm EM.tec Design. This company has a special connection with the classic car: The seats and interior lining of the car were newly furnished with an innovative cover from BASF. It was produced with BASF's ValureTM system solution, a special transfer coating technology for unique soft-touch surfaces with flexible design options. EM.tec Design is a licensing partner for Valure technology in Europe. Michael Einhaus, Managing Director of EM.tec Design, and Heinz Einhaus, Managing Director of its parent company Einhaus GmbH, picked up the MySetta today.
The microcar also has a two-tone finish specially developed by the division BASF Coatings. The waterborne special-effect paint is composed of the colors "Big White" and the metallic blue "Bluetta," which BASF color designers created for the MySetta. The interior contains an entire set of equipment to create a drive-in theater on any wall, including a parcel shelf equipped with stereo speakers and a video projector. The MySetta is not only an attention-grabbing car, it is also ready to drive as soon it is registered.