Hyundai signs deals with two NFL teams
“Hyundai is not only connecting with football fans at a national level, but in the community where fans really show their passion,” said Trea Reedy, senior group manager, experiential marketing, Hyundai Motor America. “Both Minnesota and Pittsburgh have dedicated and loyal fan bases and by partnering with them we are able to strengthen our footprints in those markets and drive traffic to our dealers.”
The automaker will have two vehicles on display at all Vikings home games and one vehicle on display at all Steelers home games the rest of the season. Furthermore, Hyundai will be giving away co-branded Hyundai merchandise to Vikings and Steelers fans at games. The company will also be running local advertising on TV and radio in both markets.
In addition to its fan zone activation space at each Vikings home game, Hyundai will have digital LED signage and a logo on the media backdrop for all team related announcements. Once the Vikings move into their new stadium in 2016, Hyundai will also be the naming rights sponsor for the “Hyundai Club” at U.S. Bank Stadium, which opens in August 2016. Hyundai’s presence with the Vikings goes online with social and digital assets, including pre-roll commercials on Vikings.com. Hyundai will also be teaming up with the Vikings on a collaborative community initiative starting in 2016.
With the Steelers, Hyundai will have naming rights of the “Hyundai Club West” at Heinz Field. Hyundai also will be featured on LED and video boards throughout the stadium, and in digital and social assets for the Steelers.
Hyundai also has team deals with the Arizona Cardinals and Houston Texans. Both of these teams are featured in Hyundai ads that run every Sunday: “D-Gate” and “Field Goal.”
Advantage International negotiated the Steelers and Vikings deals on behalf of Hyundai.
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