Intel Redefines the Fan Experience for NBA All-Star Weekend 2016
OREANDA-NEWS. February 15, 2016. Today Intel Corporation and the National Basketball Association* tipped off a partnership around NBA All-Star 2016 to bring a revolutionary 3-D experience to television and digital viewers as the NBA’s top players face off in Toronto on Feb. 12-14.
Intel’s NBA All-Star 2016 partnership is the latest in the company’s drive to bring innovative technology and amazing experiences to the world of sports. Earlier this month, Intel teamed up with the X Games Aspen* using Intel® Curie™ modules placed on snowboards to deliver real-time data to the viewer. And at CES 2016, Intel CEO Brian Krzanich showcased how freeD™ video powered by Intel processor technology could be applied to a variety of sports to enhance the fan experience at home, in the stadium and on broadcast.
The NBA and Turner Sports* will take advantage of the technological breakthrough to allow fans to see the thrilling action like they’ve never seen before, with unprecedented 360-degree views. For example, where fans used to see individual replays from a limited number of angles, with freeD a single video replay will allow viewers to virtually fly around the action to see it from almost every conceivable angle, providing unparalleled views into the game.
Throughout All-Star Weekend, freeD with Intel technology will bring together video captured by 28 ultrahigh-definition cameras positioned around the Air Canada Centre into one seamless shot. The freeD replays will be available to fans watching live on TNT* or following along on NBA.com, the NBA App and social media.
“Technology is fundamentally changing everything we experience about athletes – and the arenas in which they compete,” said Krzanich. “By offering 360-degree views, the freeD format optimized with Intel technology is allowing people to experience the NBA All-Star Weekend like never before.”
“NBA All-Star 2016 is the perfect event to showcase the amazing talents of the league’s biggest stars,” said NBA Executive Vice President, Operations & Technology Steve Hellmuth. “By teaming up with Intel and freeD technology, we will be able to provide our fans on TNT, NBA.com, and across social media with a 360-degree view of All-Star, capturing the most exciting plays and memorable moments.”
“With our deep roster of high-profile, premium live sports, we have the opportunity to work with best-in-class partners like Intel to create these compelling and engaging sponsorships,” said Jon Diament, executive vice president, Turner Sports Ad Sales. “New enhancements like freeD replays during our coverage of marquee events like NBA All-Star continue to build on our efforts to both deliver strong results for our business partners and create great experiences for our viewers.”