OREANDA-NEWS. Trendit (TRIT), the provider of cutting-edge technology for real-time monitoring of population movement, trend analytics, and crowd behaviour, today announces that it has expanded its database infrastructure capacity by appointing Infobright as its database solutions provider.

Infobright delivers a high performance database platform that serves as a key underlying infrastructure for 'The Internet of Things'. It is specifically focused on enabling the rapid analysis of machine generated data and powers applications to perform interactive and complex queries resulting in better and faster business decisions. 

Commenting on Infobright's appointment, Benny Saban, CEO Trendit, said: "Trendit requires a robust backend solution to serve the vast amount of data generated by its Trend Engine analysis. Using Infobright, we now have the capability to compress and archive millions of records within a very short time, and also query the data at high speed.

"Since the IPO at the start of the year, Trendit has held discussions with a number of potential commercial partners who have been impressed by our technology and its capability. Talks are ongoing and we will update the market accordingly on any significant progress. The Board is also attending the Mobile World Congress in Barcelona later this month."

About Trendit:

Trendit provides cutting-edge technology for real-time monitoring of population movement, trend analytics, and crowd behaviour. Trendit's technology has the ability to analyse data collected from as little as a single data source, and merge individual network events together with geographical information that create "population clouds," which analyse and predict trends. 

The Company is seeking to become a global player within the Big Data Analytics space and believes it is well placed to capture significant market share in what is a multi-billion dollar industry. 

The Company's Technology:

Trendit's technology has the ability to analyse data collected from as little as a single data source, and merge individual network events together with geographical information that create "population clouds," which analyse and predict trends.

The single data source, able to sample as little as only 15% of the population (e.g. cellular operator with only 15% market share) in a specific geographic area, can provide sufficient information for representing crowd behaviour of an entire population with about 85% accuracy, calculating how many people are located in a given area and groups people by various segments (social economic, place of origin, etc.).

The heart of the Trendit technology is the "Trend Engine." Divided into several modules it is responsible for processing the incoming data streams, calculating the incoming data, providing a depiction of the data in real-world terms and providing an estimation of the population based on the analysis.

 

About Infobright:

Infobright delivers a high-performance analytic database platform that serves as a key underlying infrastructure for the Internet of Things. Specifically focused on enabling the rapid analysis of machine generated data, Infobright powers applications to perform interactive, complex queries resulting in better, faster business decisions enabling companies to decrease costs, increase revenue and improve market share. For more information on Infobright's customers and solutions please visit www.infobright.com and follow us on Twitter @Infobright.