OREANDA-NEWS. February 17, 2016. Modern customers have changed the rules of sales. Todays business buyers dont contact suppliers until 57% of the purchase process is complete. And only 9% of people stay on a mobile site or app when its not satisfying their needs. That means salespeople need to adapt to a new breed of customer  and transform the way they sell.

Want to know how the best salespeople do it? We asked a range of sales expertsincluding Salesforces network of talented guest authors, influencers, and our own sales employees  for their best sales tips. We then rounded up these genius tips in a new e-book, 100 Sales Tips for 2016

The e-book showcases sales leaders wisdom on every stage of the selling cycle, from negotiating and pitching to using closing a deal. Youll learn everything in a fraction of the time itd take to interview all of these experts.

Heres a sneak peak at the different topics covered in the full e-book and a few highlighted tips within each topic.

Getting to know prospects and customers

Use light HTML emails (or plain text emails) based on data collected by your automation system to make it appear as though reps are sending personalized, one-to-one emails to each prospect. Its personalization at scale. Mat Sweezey, Marketing Evangelist, Salesforce

Show vulnerability to your customers and prospects. Opening up and showing youre a real person lowers a prospect or customers guard and starts the conversation. Paula Rainford, Account Executive (SMB), Salesforce

Its not just who you know, but what you know about who you know. Use social networks like LinkedIn and Twitter to learn about your buyers interests, skills, experience, common connections, shared groups, education, and circle of influence. Jill Rowley, Social Selling Evangelist & Startup Advisor

Using technology to one-up the competition

While making targeted, meaningful relationships should be your ultimate goal, analyzing your sales activity data will no doubt reveal certain statistical realities. So if your goal is to close 10 new accounts this quarter, spend an hour to calculate how many calls, emails, meetings and other activities youll need to get there. William Tyree, CMO, RingDNA

When reps love their jobs, customers can sense it, and the results are always better. Technology that improves reps workflow and productivity not only makes them more efficient, but also helps them sell better. When reps are bogged down by trivial tasks, it creates frustration that can impact sales success. Howard Brown, CEO, RingDNA

Negotiating throughout the sales process

The fewer dimensions to your communication, the less leverage you have. Email better than texting, phone better than email, video conference better than phone, live conversation better than any of them. Multi-dimensional communication allows you to not only communicate, but read the other side more accurately and quickly to move the deal forward and across the finish line. Matt Heinz, President, Heinz Marketing Inc.

Know who is at the table and whats important to them. Otherwise, you might find yourself offering a bargaining chip that has no relevance to the stakeholders, and once its on the table its hard to take back. Elizabeth Hicks, Senior Small Business AE, Salesforce

When you are busy, dont let an email from a customer/ prospect go hours or days until you respond. Take 15 seconds to acknowledge their email and let them know that you intend to respond within X timeframe. Bernard Sullivan, Enterprise Account Executive, Salesforce

Pitches and presentations

Prepare more questions. Salespeople spend too much time preparing what they want to say to a customer and not enough time thinking of the questions they should ask. The best sales presentations are the ones never given, because the salesperson and the customer are having a discussion around the questions being asked. Mark Hunter, The Sales Hunter

Start by clarifying each persons priorities prior to starting the demo, and then let them all know you will be pausing throughout to ask for their feedback. Put logical pauses in the demo to stop and ask, How do you see that fitting into your existing process? or How does that compare to how youre doing it now? This is way better than asking, Does that makes sense? John Barrows, sales trainer

Negotiating prices and contracts

Dont view pricing negotiations as a battle of wills. View it as finding the right price that mutually benefits both parties. If youve aligned yourself with the prospect as a collaborator and identified how the problem youre solving ties to actual revenue, this should be a short and painless process. Sam Arnold, Senior Account Executive, Kahuna

Tip for negotiating prices: always start with list prices in your initial proposal. Discounting your products in the first proposal basically says you dont believe your products are worth paying list price for. Never give away discounts, unless you have an upfront agreement with the customer about what you will get in return (usually information on the decision-making process or agreement on dates for signatures). Jordi Storken, Account Executive, Salesforce

During financial negotiations, its critical you ask a lot of questions and seek to understand the other party before seeking to be understood yourself. The purpose is to dig to the core of their position so youll understand their motivations and be able to craft a win-win outcome. Kyle Porter, CEO, SalesLoft

Closing a deal

The fastest path to any decision is a direct one. As salespeople, we have forgotten how to be direct. When you are trying to close a deal say, Bob, if you were me, would you forecast this deal to close this month or next? Dont be afraid to be direct! Trish Bertuzzi, Chief Strategist, The Bridge Group

Leverage the administrative assistant as an asset, not a gatekeeper. Assistants know where the bodies are buried, they know their bosss objectives, and theyre motivated to help their bosses be more successful. Plus theyre far easier to access, speak with, and influence. Matt Heinz, President, Heinz Marketing Inc.

One of our best sales tips is to make product/service suggestions to customers in our normal course of communication. When we communicate with clients about current orders, or requests (even customer service issues), we add a sentence or two about other ways we can help them. So, for example, when we incorporate a new business, we not only answer the clients pending question, but we also let them know that we can help the client with their annual filing or tax ID. This is a great way to get the client thinking about other services we offer about which they might not have known. Deborah Sweeney, CEO, MyCorporation

Dealing with angry customers

Vent, Validate, and Value: Avoid trying to solve the problem right way. The customer wants to vent and be heard. Apply real-world acknowledgement of the problem. I once told a customer I didnt blame him if he chose not to work with the company again. Now you can offer solutions and recommendations. Colleen Stanley, President, SalesLeadership

The best way to deal with an angry customer is to stay calm, listen to their concerns, and give them the best customer service possible. Go above and beyond and do whatever it takes to make them happy. With a little effort, you can turn a person with a negative view of your business into a fiercely loyal brand advocate. Yaniv Masjedi, VP of Marketing, Nextiva

Negotiating a raise or promotion

When you are at the end of a negotiation, particularly for a raise or promotion, ask, Is that the best you can do? or, Is that the best you can offer? That often leads someone to come back with one or more additional items that you may never have even considered asking for. Denise Brosseau, CEO, Thought Leadership Lab

Dont wait until you think you deserve to be promoted to talk about being promoted. Discuss your career aspirations with your manager on a regular basis to ensure youre on the same page regarding what you should be doing now to position yourself for a future promotion. Amber Bellaire, Account Executive, Salesforce

Must-have tips for all salespeople

Certain words and phrases simply have magical powers. The word because is one of them. In a sentence, the conjunctive because triggers the listeners brain to say, Oh, the thing Im going to hear after this word will be a justification for the thing I heard before it, and the magical way this word works can be a formidable ally in your sales efforts! David Priemer, VP Sales, Salesforce

Multitasking is a completely overrated as a skill. In fact, I believe that multitasking is simply an opportunity to mess up many things simultaneously. The key to success in a sales environment overflowing with opportunity is rigorous prioritization. Nick Hedges, CEO & President, Velocify

When it comes to most aspects of business, from negotiation to raising funding, youre more likely to get what you want when it isnt something you imminently need. This situation isnt always possible, but if you are able to get time on your side and dont need to use a date (last day of the quarter, for example) as a crutch, youll be in a much more advantageous negotiating position. Doug Winter, Founder and CEO, Seismic

These tips are just a small sample of all the expertise shared in the full e-book. Whether you read the tips from start to finish or focus on one tip each day for 100 days, get ready to be inspired. Download 100 Sales Tips for 2016 now.