AvtoVAZ began sales of LADA XRAY
OREANDA-NEWS. On Sunday, February 14th, across the country sales of a new VAZ car began - High hatchback LADA XRAY. A week earlier, every dealer received 6 - 8 cars in two trim levels - the Optima and Top.
As the agency "AUTOSTAT" was informed by the Marketing Director of AvtoVAZ, Alexander Bredikhin, start of sales was held by 124 dealers throughout Russia. They began to collect pre-orders on February 4th. The large dealers have this figure today in amount of 20 to 60 orders. During the year, XRAY must appear in the official online store of the plant, which started to work the last week. For a while it is working in a test mode.
In total this year, the plant plans to sell between 16 and 25 thousand cars LADA XRAY. According to the president of AvtoVAZ, Bo Inge Andersson, the plant is considering the possibility of export of cars to Hungary and possibly in Egypt. The main competitors of XRAY were called by plant management and they are Renault Sandero Stepway, the hatchback Hyundai Solaris and KIA Rio.
Recall that the production of LADA XRAY started on December 15th 2015 on the production site in Togliatti, on the line for the production of cars on the B0 platform. They say in the plant, on a vehicle today the localization level is from 50 to 65% depending on the modification. Prices of this car vary from 589 to 723 thousand rubles.