OREANDA-NEWS. February 25, 2016. Ford CEO Mark Fields unveils the new Kuga SUV and will confirm Fords SYNC 3 connectivity technology is coming to Europe and commit to tripling Fords engineering investment in semi-autonomous vehicle technologies as the company continues to expand its Ford Smart Mobility plan.

Fields keynote at Mobile World Congress in Barcelona will focus on Fords transition from an automotive company to an auto and a mobility company through Ford Smart Mobility the companys plan to be a leader in connectivity, mobility, autonomous vehicles, customer experience, and data and analytics.

Fields will also confirm FordPass, the companys new customer experience platform, debuts this year in Europe. New partners for FordPass include BP and Mobile City, a leading mobile parking payment company. FordPass also will integrate Ford Carsharing, run with Germanys Flinkster Carsharing.

As we look to the future, it is clear we are on the cusp of a revolution in mobility from car sharing to autonomous driving to the customer experience, Fields said. Technology and innovation provide us with the opportunity to address these trends and to make peoples lives better by changing the way the world moves.