P&O Reports Rise in Corporate Events at Sea Following Fleet Expansion
OREANDA-NEWS. February 25, 2016. P&O
Cruises has reported a surge in corporate event bookings since the launch of
its two latest ships last November, including a marked increase in incentive
P&O’s forward bookings for 2016 already
exceed the total it achieved in 2015, putting its target of 12,000 delegates
for this year well within reach.
Following recent announcements that a further two cruise ships will join its fleet in 2017 and 2019, P&O is forecasting more growth next year and beyond.
at the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne today,
P&O Director of Sales Ryan Taibel said the cruise line had been delighted
by the strong response to the launch of its new corporate events offering last
rose solidly throughout 2015 following the launch, and once Pacific Aria and
Pacific Eden joined our existing three-ship fleet in November we saw a further
surge in interest,” Mr Taibel said.
Taibel said while 60 per cent of delegates in 2015 and 2016 had been onboard
for meetings, the remaining 40 per cent were part of incentive groups. The
cruise line has also seen rising interest in charter bookings.
their stylish, modern Australian look and feel, our two latest ships, Pacific
Aria and Pacific Eden, have clearly caught the eye of incentive planners as
well as meeting organisers and made them think about cruising as an enticing
“It seems there is a real appetite for an incentive with a
difference, so our seven-night cruises from ports such as Singapore and Cairns and
our shorter Main Event cruises, incorporating experiences like the Australian
Open and the Melbourne Cup, are generating strong interest among incentive
planners,” Mr Taibel said.
P&O’s extensive range of itineraries is also attracting organisers.
to our fleet expansion, P&O now has an unprecedented range of itineraries sailing
from ports around the country. So whether you are planning a three-day meeting
at sea sailing from Sydney or Fremantle, or a one-week incentive cruise to the
exotic islands of Papua New Guinea from Cairns, there are some exciting options
available,” Mr Taibel said.
Taibel said that while 98 per cent of companies chose itineraries from Sydney and
2015, in 2016, 30 per cent of clients had selected cruise
itineraries from P&O's
ports – Melbourne, Adelaide, Fremantle, Cairns, Auckland and Singapore.
Taibel said Pacific Aria and Pacific Eden accounted for 70 per cent of delegate
bookings in 2016 and 2017.
are expecting similar enthusiasm for the next two ships to join our fleet -
Pacific Explorer, which will debut in May 2017, and P&Os first new build, a
135,500-tonne ship designed exclusively for the Australian market, which will
be launched in 2019.
two ships will be part of the continued evolution of the P&O brand and will
offer a range of exciting new features which will no doubt appeal to the corporate
events market,” Mr Taibel said.
to Mr Taibel, value remains a key attraction, with an event at sea costing
about \\$325 a day – far less than a comparable event on land.
are very excited when they see the numbers. Not only is the cruise fare all
inclusive – covering meeting space, accommodation, main meals and entertainment
– an event at sea is incredibly easy to organise. Everyone is on the ship, so
there’s no time wasted or hassle involved with travelling between different
venues and locations.”
Taibel said bookings had come from a range of industries, with clients including
companies from the retail, pharmaceutical, manufacturing and association
sectors as well as franchisee and marketing networks.
said P&O intended to build on its corporate meetings activity in 2016 with a
series of special showcases in ports around Australia to enable organisers to
see the cruise line’s latest ships firsthand.