AT&T tries to sweeten DirecTV bundles
The telecom giant said Monday it will guarantee the price of a new DirecTV subscription for two years when combined with a new or existing AT&T service like wireless or home Internet.
As part of the new plan, customers will pay the standard \\$50 a month for DirecTV. Customers who choose to bundle it with home Internet can get speeds up to 6 megabits per second for an additional \\$30 a month.
The plans, available starting Thursday, lock in pricing for two years. Monthly equipment fees -- up to four TV receivers and a Wi-Fi gateway if you're adding home Internet -- are built into the cost of the plan. AT&T also said customers will get unlimited home Internet if they pay for both services on a single bill, a jump from the 250GB per month for most individual home Internet plans.
The move is an attempt by the nation's second-largest wireless carrier to get more people on its TV service. AT&T spent \\$49 billion to buy DirecTV last year so it could serve up bundles of wireless, home broadband, video and home phone services. It comes at a time when consumers are dropping their pay-TV service or never signing up for it in the first place.
AT&T also has to reckon with bundles from rivals including wireless provider Verizon, which can tie in the Fios Internet offering, and cable provider Comcast, which also offers Internet calling.