OREANDA-NEWS. April 12, 2016. A lonely old-media company sets eyes upon a lovelorn old Web media company. Will they swipe right?

The UK-based Daily Mail newspaper said Monday it's in initial talks with other investors to launch a takeover bid for Yahoo, The Wall Street Journal reported.

The Daily Mail joins a long list of media and tech firms reportedly contemplating a purchase of Yahoo's core Web properties -- or at least some of them. Those core properties include Yahoo's email, website, and online advertising technology.

Yahoo asked potential buyers last month to prepare takeover bids. It will start accepting preliminary bids April 18.

Once an Internet powerhouse, Yahoo has been trying to resuscitate its flagging businesses. CEO Marissa Mayer has taken various steps to revive the company, including sharpening its focus on mobile sites and services. But the efforts have failed to thrill consumers and shareholders.