The Owner of Gucci and Yves Saint Laurent Refused Natural Fur
"For many years, Kering has been striving to become a leader in the field of sustainable development, guided by the concept that the production of luxury goods is inseparable from environmental and social values and standards," said Francois — Henri Pinault, Chief Executive Officer of Kering. — Our group has always demonstrated a willingness to improve its working methods in logistics and in the luxury goods sector in general, in order to minimize harm to the environment and wildlife. It's time to take another step and stop using natural fur in all our collections."
"The world has changed, our customers have changed, and the luxury goods sector must adapt," he concluded.
In 2019, Kering Corporation published the Animal Welfare Standards guide, designed to regulate the treatment of animals involved in the fashion and textile industries. All fashion brands that are part of Kering, when working with suppliers of leather, wool and other materials of animal origin, must adhere to these rules.
Recently, more and more designers are refusing to use natural fur: among them are Valentino, Oscar de la Renta, Canada Goose and Moose Knuckles.