Burson-Marsteller Appoints New Beijing Market Leader
Qu is returning to Burson-Marsteller, having worked there between 2005 and 2012 as Director and Chief Consultant of Government Relations & Public Policy in Beijing. Most recently, he was Chief Consultant of Public Affairs & Public Policies at Edelman China and before that he was Chief Consultant of Public Affairs at Weber Shandwick China. Building on his deep understanding of the political, economic and commercial environment in China, as well as strong strategic capabilities, he has helped multinational corporations like Microsoft, Visa, BHP Billiton, Total, ExxonMobil, Mars, Fonterra and Haier develop and implement communications strategies that have helped grow their businesses in China.
Qu started his career with the Ministry of Commerce (MOFCOM), where he spent seven years assigned as diplomat to the Chinese Embassy in Santiago, Chile. He holds a Bachelor of Spanish Literature from Beijing Foreign Studies University and is fluent in English, Spanish and Chinese.
«Qu Hong is a highly respected communications professional and his diversified background and rich experiences in public policy, managing crisis and brand reputation will strengthen the China leadership team’s capabilities,» said Fu. «Beijing is very important to the growth and overall success of the China market. Qu Hong’s impressive track record as a proven leader and an effective counsellor mean he is the ideal candidate to lead our largest office in China to even more success in 2017 and beyond.»
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 87 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services.