OREANDA-NEWS. Tele2, an alternative mobile operator, has launched a new advertising campaign: its heroes are fighting another stereotype implying that high demands entail high prices. Challenging this cliché, the company is offering its subscribers a large bundle of services at a moderate price.

It is commonly believed that large-size goods or a wide range of services come at a price for a customer. Consumers got used to this pattern and learned to live with it. Heroes of Tele2 advertising video suggest that others put an end to the need to overpay for higher demands.

A new ad looks at two brothers – one of them needs more than others, including food, luggage and fabric for a new suit. That is a why the “big” brother has to pay three times as much, which hits his wallet. Heroes of a new ad are sure that high demands come at a higher price. Finally, they come to conclusion that this false rule needs revising.

Tele2 is offering low prices to clients with high demands on mobile services. Subscribers may connect tariffs “Super Black“ and “Ultra Black“ with a large bundle of traffic, minutes and SMS.

When filing a video, the crew used most up-to-date technology: a motion control machine has synchronized two passages of traveling camera with changes of scale taken into account. Both leading roles were performed by the same actor. The crew first filmed the “small” brother at a set with full-size furniture and later – the “big” brother against a green screen. During video editing the background was replaced with shots of scale-downed objects.

Tele2 continues to dispel a myth on high prices of non-standard goods and services in outdoors. It is using an image of an ancient human and a mammoth. The fight against high prices for high demands is compared with the hunting scene and accompanied by a slogan “For those who need a lot”.