VODAFONE EXTENDS PARTNER MARKET AGREEMENT WITH AFRIMAX TO CAMEROON
OREANDA-NEWS. Vodafone and Afrimax Group ("Afrimax") - a 4G-LTE telecommunications operator in sub-Saharan Africa - today jointly announced a new non-equity Partner Market agreement for Cameroon.
The two companies will launch LTE data services under the 'Vodafone Cameroon' brand initially in Cameroon's two biggest cities, Douala and Yaound?.
The roll out of Vodafone Cameroon for consumers and businesses will include the opening of Vodafone branded retail stores and kiosks in key locations, supported by a network of distributors and resellers offering an attractive range of LTE handsets and devices.
Vodafone Cameroon will offer small and medium enterprises a range of connectivity products including LTE and Wi-Fi mobile data services, fixed Internet and a suite of office solutions available at retail and through direct sales channels.
Vodafone Partner Markets Chief Executive Diego Massidda said: "The next stage in our agreement with Afrimax for sub-Saharan Africa brings Cameroon to the Vodafone Partner Market family. I am delighted that consumers and businesses in Cameroon will now experience Vodafone's high-speed data services."
Antoine Pamboro has been appointed by Afrimax as Chief Executive Officer of Vodafone Cameroon, which will be headquartered in Douala. Afrimax Group Management Peter Langkilde, CEO and Rob Philpott, CFO commented: "Launching Vodafone Cameroon is an exciting development for Afrimax and another big step towards our ambition of building the leading LTE-focused operator in sub-Saharan Africa."
The launch in Cameroon builds further on the framework agreement between Vodafone and Afrimax, announced in November 2014, to co-operate and explore potential Partner Market opportunities in a variety of territories in sub-Saharan Africa. As part of the agreement, Vodafone and Afrimax have already partnered to launch LTE services in Uganda and Zambia.
About Vodafone Group
Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 51 more, and fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers.
About Vodafone Partner Markets
Vodafone's Partner Markets team works to form strategic alliances with operators all over the world, partnering to offer a range of global products and services that extend Vodafone's reach into local markets. Vodafone Partner Market agreements vary from roaming and service resale to full partner branding. Established in 2002, Vodafone Partner Markets now partners with 34 companies in 51 countries.