Analysts Named the Most Popular Social Network in Russia
"The number of active authors on the social network in October 2021 amounted to 38.1 million, which is slightly lower than last year's 42.8 million authors," the authors of the study noted.
However, according to the report, VKontakte is leading in terms of the total number of messages, significantly increasing the gap. On Instagram, their volume decreased from 265 million in October 2020 to 135 million in October this year.
Creator activity on Instagram also fell from 6.2 to 3.6 posts per person on average. VKontakte has shown stability in this regard - 17.2 publications.
“The top 7 sites in terms of the volume of published content have changed significantly. VKontakte is still the # 1 social network in terms of the number of messages, the top three also remained the same - these are VKontakte, Instagram and Odnoklassniki. The changes affected the lower part of the rating - they grew in positions of Twitter and Youtube, and gave way to Facebook and TikTok, ”summed up the authors of the Brand Analytics report.
Earlier it became known that hackers organized a phishing campaign in which they threaten to delete the accounts of popular TikTok influencers.