OREANDA-NEWS. August 25, 2016. Today, Forbes published a sweeping profile of Salesforce CEO Marc Benioff, dubbing him Techs Mad Genius and The Decades Top Innovator. Its an unusual look inside the busy life of Salesforces dynamic leader and whether youre a budding entrepreneur or an experienced manager, theres a lot to learn. (The article hits newsstands Sept. 13, but in the meantime, you can find it here.) Here are seven of our favorite takeaways.

Lesson #1: Always Be Innovating

In the Forbes profile, Benioff dropped a few early hints about our new artificial intelligence (AI) technology, Salesforce Einstein, which will be revealed at Dreamforce on Oct. 4-7. (Register here.) Einstein, Benioff predicts, will power the next decade of growth at Salesforce. If this is not the next big thing, I dont know what is, Benioff told Forbes.

Lesson #2: Be Inspired By What You Do

If youve seen Benioff speak (as he does every year at Dreamforce), you know the infectious enthusiasm he brings to a room. The same enthusiasm permeates Salesforce, and its a big part of what inspires our many employees, partners, and especially customers to take on new challenges, year after year. That energy is part of the magic behind Salesforces success. As Forbes put it, Benioff can still get excited about his own products like a kid whos found a new toy.

Lesson #3:Stay Nimble

Part of Salesforces original vision was to disrupt traditional, on-premise enterprise software by replacing CD-roms with customer relationship management (CRM) delivered via the cloud. Today, that same drive to disrupt pervades the company  but getting a 25,000-person company to move like a startup is a different challenge altogether. Were changing the engines on a 747 in midflight, Benioff told Forbes. That may sound daunting, but its crucial for any company that wants to keep challenging industry standards.

Lesson #4: Cultivate a Beginners Mind

Benioff often emphasizes the importance of a beginners mind  the openness and willingness to learn that often comes with a lack of subject-area expertise. In Benioffs case, this translates to an insatiable curiosity that has kept him  and Salesforce  on the bleeding edge of whats new and innovative in enterprise tech.

Lesson #5: Know When to Delegate

Larry Ellison, the founder of software giant Oracle and a mentor to Benioff early in his career, describes him as a natural manager. Walking the fine line between management and micro-management  between providing vision and being overbearing is something only the best managers achieve. The Forbes story shows Benioffs approach to leadership through the lens of Salesforces business in Japan. I can only advise here, or it wont work, Benioff told Forbes, underscoring the importance of choosing a leadership team you can trust to execute in the best way they see fit.

Lesson #6: Persistence Pays

Innovation isnt just about coming up with the big vision. Successful innovation also depends heavily on the ability to execute and a lot of that comes from persistence. The more transformative your idea is, the more patience youll need to make it happen, Salesforce Chief Creative Officer John Zissimos wrote earlier this year. And despite Benioffs energy and drive, patience is also one of his strengths. As he told Forbes, When I get something in my head, its hard for me to just let it go.

Lesson #7: Go Beyond the Business

One of Benioffs most unique qualities is his commitment to societal issues, from equality to education and childrens health. One quote encapsulates his philosophy: The business of doing business is to improve the state of the world. When Benioff started Salesforce, he founded 1-1-1 integrated philanthropy model, whereby the company donates 1% each of its products, equity, and employees time to the community. Since its founding, the 1-1-1 model has expanded far beyond Salesforcecompanies, such as Twillio, Yelp and Atlassian have all adopted the 1-1-1 model.