BET to launch standalone streaming service
That means BET Play won't be available in the US, but will be in Australia. The U.K. is an exception: BET Play will launch there, even though the channel is available on television.
With BET Play, Viacom joins the parade of traditional TV companies launching digital subscription video services. As consumers shift their viewing online, regular television networks are diving into online subscriptions in the hopes of recapturing that escaping audience and staying relevant with young viewers.