OREANDA-NEWS. September 29, 2016. Cinemark Holdings, Inc. (NYSE: CNK), a leader in the motion picture exhibition industry, announced plans to reward current and new members of their loyalty program, Cinemark Connections, with a free medium popcorn in all theatres across the United States on Friday, September 30th. The offer is a free benefit and requires no redemption of customer’s points. Moviegoers who are not already members can easily download the Cinemark app and join the Cinemark Connections loyalty program within a few minutes.

“Our ‘Free Popcorn Friday’ initiative is just another example of how Cinemark rewards our outstanding guests for their loyalty throughout the year,” commented

James Meredith, SVP, Marketing and Communications. “Cinemark Connections has earned distinction from our customers as the first app-based loyalty program in our industry, which also tailors rewards to guests’ specific preferences, from free sodas to song and game downloads to video chats with movie talent.”

Connections is a completely app-based loyalty program where guests earn points for ticket and concession purchases, as well as successful use of CineMode and social media sharing.