OREANDA-NEWS. September 21, 2016. Cinemark Holdings, Inc. (NYSE: CNK), a leader in the motion picture
exhibition industry, announced plans to renovate and upgrade their Allen
16 & XD theatre located at the corner of HWY 121 & Lake Forrest Drive in
Allen, TX. The first phase of the renovations and improvements will
include installing electric Luxury Lounger recliners in all 16
auditoriums, including the XD auditorium, and the addition of a new
lobby bar. The second phase will involve expanding the building to
provide additional recreation and entertainment options as well as
enhanced concessions offerings. The upgrades for the first phase of the
theatre remodel will begin this month and will be completed in time for
the holiday blockbuster season.
“Since we opened our doors back in 2006, the Allen 16 & XD has been a
preferred destination for our guests located in the Allen, McKinney,
Plano and Frisco areas of the DFW Metroplex,” commented
Mark Zoradi,
Cinemark’s CEO. “We continue to develop and enhance our customer facing
initiatives by providing an improved entertainment experience with the
addition of our extremely popular Luxury Lounger recliners to all
auditoriums.”
Moviegoers can download the Cinemark app to view show times, purchase
tickets on-the-go, and join our Connections loyalty program. Connections
is a completely app-based program which rewards loyal customers with
concessions and unique experiential prizes, including one-of-a-kind
gifts, trips, digital downloads and games. Guests can also use CineMode
and earn rewards for being courteous during movies. Cinemark fans are
invited to stay connected through Cinemark’s social media channels:
Facebook, Twitter, Instagram, and YouTube. Finally, customers can sign
up online to receive free weekly show time emailers that contain online
coupons for discounts at the concession stand and other weekly special
offers at cinemark.com.
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