David Levy Appointed Executive Vice President, Non-Linear Revenue
OREANDA-NEWS. September 28, 2016. Fox Networks Group (FNG) today announced that David Levy, the COO and co-founder of true[X], has been appointed Executive Vice President, Non-Linear Revenue.
In his new position, Levy will lead the team responsible for non-linear sales, monetization strategy and operations at FNG. He will report to President of Advanced Advertising Products Joe Marchese, with whom he founded true[X], a leading engagement and advertising company. True[X] was acquired by 21st Century Fox in 2015.
FNG President and COO Randy Freer said: “David’s expertise in digital ad formats has been a tremendous asset to Fox as viewership across our non-linear platforms and apps has steadily increased. As marketers place more bets on non-linear viewing, David’s team will ensure that our ad products and sales organization are perfectly aligned, and that brands can optimize their investment across our portfolio.”
Marchese added: “Thanks to David and the team at true[X], engagement advertising has become an industry standard not just at Fox but across the digital ecosystem. David’s operational expertise and core understanding of the non-linear television business will help Fox Advanced Advertising Products build momentum in delivering a television experience that is as beneficial to advertisers as it is enjoyable to viewers.”
About Fox Networks Group
Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Sports Media Group; Fox Cable Networks, which includes FX Networks and National Geographic Partners; and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute the world’s most popular entertainment, sports and nonfiction programming.