Digital Marketing Magazine, UK: Cognizant’s Vice President of Analytics and Information Management Makes a Case for Real-Time Analytics-As-A-Service to Achieve Instant and Effortless Data Gratification
“While waiting for a bus, do you enjoy that unknown time before one appears, or do you whip out your smart device to look up when the next one is due via a travel app or track its progress via geo-location tagging?
With the proliferation of data ? by 2020, about 1.7 megabytes of new information will be created every second for every human in the world ? this data, content and information now reside in multiple formats, locations, hierarchies and types.
There is an opportunity to bridge this gap and achieve effortless information in a business environment, similar to the way we already do in our everyday lives. This means there is a clear requirement for real-time Analytics-as-a-Service (AaaS).
Achieving a flow of effortless information to deliver instant gratification and answers to queries is not just a “nice to have” anymore.
In our digital world, data and information quality needs to be addressed as putting old inaccurate analogue data into the new digital environment will result in a clash of systems and further barriers to delivering precise answers instantly.
For those businesses that do audit their data and then tune their listening, they will be well-placed to capitalize on the data opportunity to broker insights and even monetize the information gathered.
With all the technology at people’s fingertips these days, both in our personal but also professional lives, it should not take anyone in the business weeks or even months to get the accurate data with which to make strategic decisions. It is time the need for instant gratification was satisfied not only at the bus stop but also effortlessly in the workplace.”