Facebook said to pay $50 million to celebrities, publishers to create streaming videos
The social network signed deals with almost 140 celebrities and media companies to produce live streaming videos for Facebook Live, The Wall Street Journal reported Monday. Through Facebook Live, people can create streaming videos that appear in your timeline. The videos are initially shown live but also are recorded so people can watch them later.
Facebook will dole out more than \\$50 million to video creators, according to the WSJ. The company has already set up agreements with media outlets CNN, The New York Times, Mashable, BuzzFeed and the Huffington Post as well as with celebrities including Kevin Hart, Gordon Ramsay and Deepak Chopra.
BuzzFeed declined to comment. The New York Times confirmed it was involved with Facebook Live but declined to comment on its agreement with Facebook. Other media outlets and celebrities did not responded to requests for comment.
Live video streaming has been gaining popularity with celebrities, businesses and regular folks as a way to promote themselves and share events with an audience of more than 1 billion people.
For Facebook, the videos can be a way to coax users to visit its site more often and spend more time there (driving more traffic and allowing it sell more ads). CEO Mark Zuckerberg is facing competition from other social platforms, including Snapchat and Twitter, which is pushing its Periscope service as a way for people to live stream activities.