OREANDA-NEWS. Today, Oracle announced that Samsonite Europe is extending their alliance with Oracle Retail to adopt the Order Broker Cloud Service to enable more consumer shopping journeys. Samsonite will also take advantage of the innovation in the latest release by upgrading Oracle Retail Xstore Point-of-Service and Oracle Retail Customer Engagement.

Samsonite is the worldwide leader in travel bags, luggage, and accessories. Samsonite sells products in over 100 countries in Asia, North America, Europe and Latin America through authorized resellers, company-operated stores and online through a spectrum of global brands including Samsonite®, Tumi®, American Tourister®, Hartmann®, High Sierra®, Gregory®, Speck® and Lipault®.

“As our direct-to-consumer channel sales continue to grow, we want to ensure we can meet the rising expectations of our customers across our multi-brand and multi-channel portfolio. These new journeys will allow us to convert sales at the point of intent and deliver the product how the customer chooses,” said Dirk de Smyter, IT Director Europe, Samsonite Europe. “The Oracle Retail solutions provide us a path to seamlessly integrate online and instore channels.”

With this new functionality, Samsonite Europe will be able to support key retail buying behavior and preferences including buy online pick up in store, in-store ordering and buy online ship from store. Oracle Retail Consulting has teamed with Samsonite to implement Order Broker Cloud Service while upgrading the Oracle Retail Xstore and Oracle Retail Customer Engagement solutions. 

“Samsonite is a long-standing customer of Oracle Retail through the acquisition of MICROS. We sincerely appreciate the relationship and look forward to continuing to support their business as they expand the direct-to-consumer channel,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail.