OREANDA-NEWS. September 14, 2016. Swyft Media today announced that it is launching a series of iMessage®
apps – empowering brands to reach millions of consumers with branded
stickers – static images and GIFs – within one of the world’s most
popular mobile messaging applications. Swyft Media provides major
brands, movie studios and professional sports teams, among others, with
an easy, effective and impactful way to get their brand into the
explosive mobile messaging space – by creating and placing branded
content that is designed to engage and influence consumers and entice
them to share with friends.
Swyft is among the first to offer branded content in iMessage –
launching close to 100 digital sticker and emoji packs on behalf of The
Backstreet Boys®, Peanuts®, Sausage Party, the New York Rangers™,
the Dallas Mavericks, Virginia Tech®, UCLA® and the University of Utah®,
among others. Swyft Media Inc. is a wholly owned subsidiary of Monotype
Imaging Holdings, Inc. (Nasdaq: TYPE).
“Mobile messaging has proven to be an extremely effective way for us to
engage with our fans,” said
Derek Roberto, vice president of Content New
Media and Entertainment at Peanuts Worldwide/Iconix Entertainment.
“Swyft enables us to reach a vast number of consumers with content they
enjoy using in a place where they are spending a huge amount of time.”
Dave Lang, director of digital media for the Baltimore Ravens, said,
“Being among the first to provide our content to fans through iMessage
gives us a new and unique method through which they can interact with
their favorite team.”
The App Store for iMessage provides Swyft Media a global platform to
reach consumers with branded content. Swyft currently has approximately
60 application partners within the Swyft Media Network and through its
Swyft Mobile Engagement Platform, allows brands to create, deliver and
analyze content to many of the top mobile messaging applications in the
world through tailored campaigns based on specific metrics that include
desired demographics, geographies, brand KPIs and much more.
Evan Wray, co-founder and vice president of Swyft Media, said, “The
mobile messaging space is a potential goldmine for brands looking to
reach young consumers in a way that makes a lasting impact through both
engagement and brand loyalty. Apple’s decision to open up its hugely
popular iMessage application is validation that this growing medium has
become an increasingly important part of our culture – and a great
avenue for brands to engage consumers at scale in a way that doesn’t
feel forced. We believe Apple’s new approach will create tremendous
opportunity for brands to quickly take advantage of the reach that
mobile messaging apps can deliver.”
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world’s
largest conversation by creating and distributing branded content that
consumers want, love and share with friends across a wide variety of
mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives
advertisers and brands an opportunity to use branded ad units like
emoji, digital stickers, GIFs, photo frames, photo filters, chat and
video to reach and engage millennials and young consumers in the places
they spend the most time – mobile apps. The combination of Swyft’s
Mobile Engagement Platform and design expertise helps brands and
advertisers drive highly engaging, measurable and amplified marketing
campaigns, and potentially reach one billion monthly active users
worldwide. To date, Swyft has worked with more than 300 popular global
brands such as MillerCoors, Ford, Jose Cuervo and 1-800-Flowers to
create deep consumer engagement. Through its relationship with
approximately 60 application partners, Swyft boasts one of the largest
opportunities for brands to reach younger consumers in a way that feels
natural and unobtrusive. For more information visit www.swyftmedia.com
or follow us on Facebook
and Twitter.
Swyft is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc.
(Nasdaq: TYPE).
*Apple and iMessage are registered trademarks of Apple Inc. IOS is a
trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license. All other trademarks and trade
names are the property of their respective owners.
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