Lexus in April set the sales record in the Russian market
OREANDA-NEWS. Russian dealers of Lexus sold 2322 cars in April, which is more by 5.5% compared to the previous year. Thus the brand has established a historic sales record for the month. In addition, by the results of April Lexus took the second place in the premium segment, where the brand's share reached 17.1% (+ 1.2% compared to April 2015).
Totally for the four months of 2016 it was sold7259 Lexus vehicles, more by 17.1% than a year ago. This is the best result in sales for the period of all time of the brand presence in Russia. According to sales results in January-April of 2016 Lexus ranks the third in the premium segment and the share of the brand reached a record for the brand index for this period - 14.2% (+ 3% compared to the same period of the last year).
In April of 2016 only two Lexus models have become leaders in their segments - crossover NX took the leading position in the segment of D-SUV-Premium with a 31.2% share; RX premium crossover has taken a leading position in the segment of E-SUV-Premium with a 19.9% share. Lexus RX has also become a leader in its segment by the results of January-April of 2016 with a 15.8% share.
In addition, by the results of April of 2016, as well as during the period of January-April of 2016 the share in the ES and LX segments reached record levels for the time of the presence of the models in the Russian market. Thus, the share of business-ES sedan increased by 2.1% in April, by reaching 11%; the share of its flagship SUV LX showed an increase of 5.2%, by reaching 19.9%. In January-April of 2016 the share of ES grew by 5.6% compared to the same period of the last year, by reaching 12.6%; LX share grew by 9.4% to 19.1%.
One of the main reasons for sales growth was named by the company as the popularity of premium Lexus RX crossover among buyers of new generation. Only in April of 2016, Russia has sold 836 units of the RX (the best April sales for the model). In total for the period from January to April of 2016 it was sold 2367 crossovers Lexus RX, which is also more than in the same period of the last year.
In addition, the flagship full-size SUV Lexus LX showed the best sales for the period January-April of 2016 compared to the same period of the last year. In total from January to April it was sold 1803 cars of this model.