McDonald's Restaurants Celebrate the Much-Anticipated Lobster Roll
OREANDA-NEWS. Lobster lovers rejoice! Beginning June 20, more than 600 McDonald's restaurants throughout New England and the Albany, New York area will add the Lobster Roll to their summer menus. A local favorite, the Lobster Roll is freshly prepared and made with 100 percent North Atlantic lobster meat lightly tossed with mayonnaise in a stainless steel bowl, layered on crisp leaf and shredded lettuce and served chilled on a home-style toasted roll.
An instant sensation, the Lobster Roll returned to McDonald's menu last summer for the first time in a decade, creating buzz among media and consumers alike. Fans in New England and beyond rushed to restaurants to get a taste of the summer staple, which garnered rave reviews for its quality and value.
"The return of the Lobster Roll is exciting for McDonald's because it was such a hit with our customers last summer," said Suzanne Pingeton, McDonald's Marketing Director for the Boston Region. "We aim to deliver diverse, quality menu items that resonate with the customers in our community, and we're proud to offer this regional favorite at such a great value."
Each lobster is wild caught directly from established East Coast wharfs by multi-generational fisherman, who set sail before sunrise to pull in the catch for the day.
Priced at $8.99, the hand-prepared Lobster Roll is 290 calories and made with 100 percent North Atlantic lobster meat.
The Lobster Roll will be available through mid-August at participating McDonald's restaurants in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut (excluding Fairfield County) and the Albany, NY area.