OREANDA-NEWS. TubeMogul (NASDAQ:TUBE), an enterprise software company for brand advertising, today hosts its first educational summit in China. The half-day event, bringing together over 50 brands, media agencies and industry from across the country, features a range of sessions discussing TubeMogul's enterprise software solution for the Chinese market, global and regional programmatic trends, product innovation and future-gazing - and best-practice presentations including a pan-industry panel discussion and unveiling of a case study from leading accommodation provider, Airbnb.

TubeMogul entered the Chinese market in the first quarter of 2016 under the leadership of Greater China Managing Director Jeffery Zheng. Today, the office boasts a staff servicing over 15 brand and agency clients in the Greater China region, including Airbnb, Samsung, Acer, Lilith, ChuKong and LANEIGE - plus a technology team of over 50 in Chengdu. TubeMogul's entrance into the Chinese market marks the first time an independent buy-side platform that allows users to plan, buy, measure and optimise their entire ad buy has ever been available for Chinese advertisers.

As part of its commitment to educating the market on the benefits of a cross-screen solution to ad buying, TubeMogul has certified over 200 programmatic specialists globally in 2016. The half-day seminar is TubeMogul's first programme designed to provide industry players with a taste of its educational opportunities. More certification programmes and educational events will be unveiled for Chinese advertising partners over the course of the next 12-18 months.

"TubeMogul is now fully licensed to operate in China and already services some of the biggest global brands and regional leaders," says Jeffery Zheng, MD Greater China for TubeMogul. "We are excited to share our capabilities and success stories with Chinese marketers and we look forward to unveiling even more innovations and activity in the months to come. TubeMogul is here in China and ready to educate and partner the industry on our unique offering."

Scheduled to join Zheng at the seminar are TubeMogul's VP Asia, Susan Salop and Chief Client Officer, Daniel Schotland. Both executives will be leading seminars that showcase TubeMogul capabilities at both a global and regional level, providing answers to questions Chinese marketers may have about how programmatic trading can be regionalised for their needs.