OREANDA-NEWS. Chipotle Mexican Grill (NYSE: CMG) announced today the return of its annual Halloween celebration, Boorito on Monday, October 31st from 3 p.m. to closing at all Chipotle locations. Customers dressed in costume will score $3 burritos, bowls, salads or tacos. If you needed just a little nudge to dress up for Halloween, this should do it. Boorito fans can go all-out with complex costumes that took weeks to make or simply show up in an over-sized t-shirt carrying a couple of frozen waffles (stranger things have happened).

 

“Boorito is a tradition that we started in 2000, to simply give a treat to our customers while celebrating Halloween. It’s gotten to the point that for our long-term customers, we don’t even need to mention Boorito anymore, as they’re coming in anyway knowing they’re going to have a great time enjoying the food they love, all while supporting a good cause.” said Mark Crumpacker, chief creative and development officer at Chipotle.

What started as just a fun way to celebrate Halloween has turned into a very effective fundraiser. Over the last four years, through Boorito Chipotle customers have helped raise $4 million for the Chipotle Cultivate Foundation simply by coming in dressed in costume. Proceeds from this year’s event, up to $1 million, will benefit the foundation established in 2011 to allow Chipotle to extend its commitment to creating a more sustainable food future.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly, with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards.