McDonald's Plans to Change
OREANDA-NEWS. The American fast food chain McDonald's will change its packaging design for the first time in five years, according to a posting on the website of the Pearlfisher design agency.
As conceived by the developer, the new packaging design should "bring a feeling of joy and lightness thanks to the bright graphics." From now on, there will be no large inscriptions on the McDonald's packaging. They will be replaced by graphic images.
French fries, for example, will have yellow stripes on their packaging to represent large chunks. The fish fillet-o-fish burger pack will feature sea waves.
According to the designers of the new packaging of the most popular fast food restaurant, they tried to find out the features of each menu item in order to develop a system that could convey them to consumers.
The last time McDonald's rebranded was in 2016, replacing images on packages with large inscriptions. In early February, it also became known about the company's plans to change the recipes for burgers, as well as start testing cutlets made from artificial meat. The burger cutlet was developed by the American company Beyond Meat and is based on pea protein. The burger also includes cheese, lettuce, tomatoes, pickles, onions, mayonnaise, mustard and ketchup. However, the vegetable cutlet is fried on the same grill as regular beef cutlets, the agency said.