The Demand for Tours with Cashback among Large Tour Operators Has Grown Two to Three Times Among Russian Tourists
OREANDA-NEWS. Major tour operators note that the demand for tours in Russia within the second stage of the tourist cashback program has increased two to three times compared to the first stage.
Thus, the press service of Intourist reported that the sales of tours are significantly higher than at the first stage of the action. The sales volume is already 2.5 times higher than the volumes obtained during the first stage of the cashback promotion.
It may be recalled that sales of tourist tours in Russia within the first stage of tourist cashback were carried out from 21 to 28 August. The second stage of the action began on October 15 and will last until December 5.
TUI Russia reports that in the first week alone, sales of the promotion were realized with payment using the Mir card more than three times more tours than during the first stage. In percentage terms, the increase in demand for tours is 39%, if we compare the first week of sales of the second stage of cashback with the week preceding the start of the promotion.
In percentage terms, the increase in demand for tours is 39%, if we compare the first week of sales of the second stage of cashback with the week preceding the start of the promotion.
Orders with cashback account for about 47% of all travel purchases. The leaders are the resorts of the Krasnodar Region - Sochi, Anapa, Gelendzhik and Tuapse, Crimea, the resorts of the Caucasian Mineral Waters. Top in demand is spa treatment and hotel accommodation.
In addition to trips to the Krasnodar Territory and Mineralnye Vody, tours to Kazan, the Kaliningrad region, and Baikal are very popular among Russians. Also, within the framework of the action, tours to Sheregesh, Veliky Ustyug, Murmansk, Tatarstan and the Tyumen region are purchased.