17.05.2017, 12:09
Enhanced advantage programme launched to draw more business events to Singapore
OREANDA-NEWS. Changi Airport Group (CAG), Singapore Tourism Board (STB) and Singapore Airlines (SIA) launched the second edition of the Singapore MICE Advantage Programme (SMAP) at IMEX Frankfurt today. SMAP is a joint initiative that seeks to provide a differentiated and seamless Singapore business event experience for MICE organisers and visitors. The enhanced edition, with new and improved benefits, aims to further refine this experience.
The expanded range of benefits under the enhanced programme is offered by the three existing partners, as well as two new ones: luxury airport terminal JetQuay and ride-sharing giant Uber. For a full list of benefits, please refer to Annex A.
The journey for a seamless MICE experience under SMAP begins with:
a. Customised support through STB’s Business Events in Singapore (BEiS) Scheme and facilitation for event organisers
Besides the BEiS grant scheme, STB smoothens the planning process for organisers, for instance, by introducing suppliers and agencies, as well as recommending MICE and social venues, and experiences.
b. More value fares to Singapore now available from four carriers
Organisers and participants can choose from Singapore Airlines, SilkAir, Scoot and Tigerair, which collectively serve over 130 destinations worldwide. Previously, SMAP’s first edition offered value fares only on Singapore Airlines.
c. Upon arrival in Singapore
Premium airport terminal JetQuay caters to the personalised needs of VIPs with complimentary One-way Quayside Service at the Commercially Important Persons (CIP) Terminal1. Delegates arriving through Singapore’s world-class Changi Airport will enjoy a grand arrival with the complimentary welcome desk, shopping and dining vouchers and the newest benefit of complimentary Wifi router rentals.
d. Moving around Singapore
Getting around Singapore will be a cinch during business events with ride-sharing app Uber, which is offering ride discounts to delegates.
Positive response to SMAP
SMAP’s first edition, which launched in 2013 and concluded in December 2016, secured over 85 events, and brought in close to 140,000 visitor arrivals to Singapore.
One event that benefitted from the programme is the 2017 Pacific Rim International Conference on Lasers and Electro-optics (CLEO). The conference committee selected Singapore after having considered several Asian cities. The organisers are expecting more than 1,000 delegates for the 2017 event, which will also mark CLEO’s first time in Southeast Asia. The conference steering committee was won over by the SMAP offerings, which addressed some of the issues commonly faced by meeting attendees.
SMAP applies to qualified events which are considering Singapore as a host destination. Applications can be sent in from now till 31 December 2019 and all events should take place before 31 December 2025.
The expanded range of benefits under the enhanced programme is offered by the three existing partners, as well as two new ones: luxury airport terminal JetQuay and ride-sharing giant Uber. For a full list of benefits, please refer to Annex A.
The journey for a seamless MICE experience under SMAP begins with:
a. Customised support through STB’s Business Events in Singapore (BEiS) Scheme and facilitation for event organisers
Besides the BEiS grant scheme, STB smoothens the planning process for organisers, for instance, by introducing suppliers and agencies, as well as recommending MICE and social venues, and experiences.
b. More value fares to Singapore now available from four carriers
Organisers and participants can choose from Singapore Airlines, SilkAir, Scoot and Tigerair, which collectively serve over 130 destinations worldwide. Previously, SMAP’s first edition offered value fares only on Singapore Airlines.
c. Upon arrival in Singapore
Premium airport terminal JetQuay caters to the personalised needs of VIPs with complimentary One-way Quayside Service at the Commercially Important Persons (CIP) Terminal1. Delegates arriving through Singapore’s world-class Changi Airport will enjoy a grand arrival with the complimentary welcome desk, shopping and dining vouchers and the newest benefit of complimentary Wifi router rentals.
d. Moving around Singapore
Getting around Singapore will be a cinch during business events with ride-sharing app Uber, which is offering ride discounts to delegates.
Positive response to SMAP
SMAP’s first edition, which launched in 2013 and concluded in December 2016, secured over 85 events, and brought in close to 140,000 visitor arrivals to Singapore.
One event that benefitted from the programme is the 2017 Pacific Rim International Conference on Lasers and Electro-optics (CLEO). The conference committee selected Singapore after having considered several Asian cities. The organisers are expecting more than 1,000 delegates for the 2017 event, which will also mark CLEO’s first time in Southeast Asia. The conference steering committee was won over by the SMAP offerings, which addressed some of the issues commonly faced by meeting attendees.
SMAP applies to qualified events which are considering Singapore as a host destination. Applications can be sent in from now till 31 December 2019 and all events should take place before 31 December 2025.
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