AvtoVAZ Sales Fell Three Times in April
But April is the first full month of sales in self-isolation mode, when car dealerships in many regions were closed due to the coronavirus epidemic, the AvtoVAZ press service said. “In these difficult times, we must develop new distribution channels and ways of communication with customers. At the moment, our dealers are open in every city where it is allowed, with strict observance of all necessary sanitary safety measures”, said Olivier Morne, Executive Vice President of Sales and Marketing at AvtoVAZ.
In addition, since April 15, the company first introduced the Lada online car-ordering system. According to AvtoVAZ's own assessment, Lada has maintained a leading position in terms of market share in the segment of cars and light commercial vehicles.