OREANDA-NEWS. On 16 June 2008 was announced, that Sibirsky Bochonok is beer brewed for real Siberians who value strong male friendship and love their native region. The name of the brand was chosen in the course of a public competition in which Siberians sent in more than 5,000 suggested names.

Sibirsky Bochonok is made using the traditional Russian ‘long fermentation’ technique. Time-tested classical recipes that have been approved by enthusiasts of fine beer, as well as Baltika Breweries’ huge experience and modern technologies all combine to ensure that this new beverage offers high quality at an affordable price.

Sibirsky Bochonok beer will be positioned in the economy segment, whose core audience consists of males aged 30-45. At the moment two varieties are being brought to market — Classic and Extra — in two of the most popular sized PET bottles of 1.5 and 2.5 litres.

The recommended retail price for a 1.5-litre bottle of Sibirsky Bochonok Classic is 35.5 rubles, while the 2.5-litre bottle should cost for 54.0 rubles. Sibirsky Bochonok beer will appear on sale in Western Siberia shortly. The launch of the brand will be accompanied by outdoor advertising, advertising in the mass media and at points of sale.

Sibirsky Bochonok Classic:

At least 5.1% alcohol by volume.

Extract strength of the initial wort: 11.0%.

Water, pale barley malt, rice, brewers barley, hops.

Sibirsky Bochonok Extra:

At least 8% alcohol by volume.

Extract strength of the initial wort: 15.0%.

Water, pale barley malt, rice, brewers barley, hops.