OREANDA-NEWS. On 14 July 2009 was announced, that METRO Cash & Carry Ukraine introduced new Wholesale Discount program, which offers special low prices on around 200 food products.

The program introduced as a part of the larger initiative aimed at supporting traders, which is one of the company’s core customer groups. It offers a 2 - 7% discount on any product covered by the program, however, is valid only for bulk purchases e.g. 9 METRO units of juice (1 METRO unit consists of 4 one-liter juice packs ) or 3 METRO units of vodka (1 METRO unit consists of 12 one-liter vodka bottles).

The range of products covered by the program was defined through the comprehensive research conducted by METRO Cash & Carry and represents the core assortment of trader shops.

All products participating in the program are easy to find in the store. They are marked with special yellow price tags with Wholesale Discount logo on them. The list of all products is published in the special Wholesale Discount catalogue which is distributed in METRO stores and sent to the customers by post. Its electronic version can be found on METRO’s website www.metro.ua.

“Traders are one of our main customer groups and it is our fundamental task to support their business. With the Wholesale Discount program we enable them to gain additional competitive advantage as they can buy their core assortment at the lowest possible price”, said Jan Cerman, Food Purchasing Director of METRO Cash & Carry Ukraine.

The project running in all 25 METRO stores in 18 Ukrainian cities is launched as an on-going and long term. Simultaneously METRO stores continue to offer special biweekly catalogues for traders. Every new issue of the catalogue covers an assortment of more than 50 food and non-food articles at attractive prices. The most recent catalogue started on July 1.

In April METRO Cash & Carry Ukraine launched its new program Retail Academy within the frames of which the company’s professionals offer free of charge consultations to traders. The company also opened a 60 sq. m. show-room exhibiting the completed solution of the neighborhood store.

Since October 2008 METRO Cash & Carry Ukraine offers the whole range of almost 700 articles in food and non-food of the specially designed for traders own brand Aro with an additional discount of 10%.

Within 6 years of operations in Ukraine METRO Cash & Carry opened 25 wholesale stores: four in Kyiv, two in Donetsk, Dnipropetrovsk, Odesa and Kharkiv, one in Lviv, Luhansk, Kryvyi Rih, Poltava, Vinnytsa, Zaporizhya, Chernivtsi, Mykolaiv, Rivne, Ivano-Frankivsk, Makiyivka, Simferopol and Mariupol. Having invested into the Ukrainian economy EUR 460 Mio. METRO Cash & Carry created 7 000 new jobs for Ukrainians.