OREANDA-NEWS. November 05, 2009. Euro Leasing Company publishes the results of marketing research of the used vehicles consumers conducted in October. Among the driving motives for used vehicles purchase the core factors traditionally are price and technical state of the vehicle.

Conducted research shows that more than 76% of Euro Leasing used cars purchasers have chosen off-leasing vehicles after having studied all the alternatives of second hand market: auto markets, offers from official dealers and individuals, etc. For other 24% the purchase of ex-leasing vehicle has been spontaneous after seeing accidentally the special offer from Euro Leasing. This group of consumers has not been wasting their time for analyzing all the alternative offers. 13% of all the purchasers have been initially interested in leasing or payment extension options. A huge number of positive references about the fact that the vehicles were ex-leased proves that many people appreciate the clean title to the vehicle and the existing history of its technical maintenance.

"I think I am into luck with the car, price and service provided by Euro Leasing, - comments Victor, one of the company’s clients, - ex-leasing automobiles are in better state than used ones at the market. Moreover the opportunity to lease the car allowed me to use the car which is two classes up that I could afford paying in cash. Everything passed so quickly – on Friday I paid the first lease payment, and on Monday I was already using my car".

Anastasiya Steklova, director of sales and marketing department: "The results of carried research showed that our main competitive advantages are sound pricing policy and transparency of the technical state of the vehicle. Today we offer considerable discounts for trucks and commercial transport as well as full range of financial instruments".

Among hundreds of customers are both legal entities and individuals. Most of them already recommended Euro Leasing to business partners and friends, which proved the high level of customer loyalty to the company.