OREANDA-NEWS. May 24, 2010. Baltika Breweries launched its latest brew: Baltika Draft. This is Baltika’s first offering in the bottled draft beer category.

Denis Sherstennikov, Vice-President for Marketing:  "Baltika could not disregard the growing popularity of packaged draft brews, and has released Baltika Draft. The fundamental feature of this brew is its lack of pasteurization and the specialized technique that allows the qualities of real fresh-brewed draft beer to be preserved."

Irina Tlekhuray, Chief Brewer: "The unique taste and characteristic opening aroma of Baltika Draft is achieved owing to special complex hopping techniques as well as the use of special types of hops from different regions of the world."

Baltika Draft is targeted at male consumers aged 25 to 50. They are goal-oriented, demanding, and want to achieve much in order to get pleasure out of life. They appreciate quality in life and choose the best for themselves, including the highest quality beer.

Baltika Draft will be in stores from the end of April. The shelf price will be roughly the same as a 0.5-litre bottle of № 7 Export and will be sold throughout Russia.