OREANDA-NEWS. October 20, 2011. In September, Chery sold 61,390 units around the world, which is 33.1% higher than last month, maintaining the lead among Chinese independent passenger vehicle manufacturers. Among the total sales, 14,590 units are exported overseas, up 38.1% year on year. So far, Chery’s first-three-quarter exports have totaled 122,441 units, up 80.42% year on year. This also indicates Chery has fulfilled the export target of 120,000 units set in early 2011 three months in advance. It is undoubted that Chery will achieve all-time annual sales this year.

Chery’s spiraling overseas sales are first attributable to its overseas market restructuring. With constant overseas development and accumulation, Chery’s overseas product lines have changed the previous pattern of “exporting QQ only”, and fine models such as Tiggo, A3 and A11 have occupied an increasingly large share in exports. Since the beginning of 2011, Tiggo has become the most popular Chery model abroad in place of QQ. Now, Tiggo has landed in 60 countries and regions, with nearly 10,000 overseas customers. In Egypt, early at the beginning of launch in 2008, Tiggo had been recognized by the local middle class for its outstanding quality and claimed the local SUV sales title, breaking the long domination by GM and Hyundai models; in Brazil, Chery was honored as the best SUV of the year in 2009; in Serbia, Tiggo claimed the title of “the SUV Oscar of 2011”; in Europe, Tiggo took the lead to pass over 50 European regulatory certifications such as EU WVTA, thus smoothly entering European markets such as Italy. Additionally, early in 2009, Tiggo had won the qualification for “exemption from export inspection” from the General Administration of Quality Supervision, Inspection and Quarantine as China’s only model exempt from export inspection and a recognized Chinese exemplary Independent model.

In the meantime, Chery models such as A1, A3 and Fulwin2 have been highly acknowledged by overseas customers. This year, Chery has launched new models in several overseas markets, such as A3 and Fulwin2 in Russia, Fulwin2 in Ukraine, and Riich X1 and Fulwin2 in Chile. Each new model introduced by Chery abroad has enjoyed great popularity among locals. In Chery’s traditional overseas markets like Russia, Ukraine, Iran and Egypt, their market shares have been expanding. For example, Chery’s sales in Russia soared by nearly 300% year on year, and sales in Ukraine have restored to the level before the financial crisis. Since Chery forged a partnership with UkrAVTO Corporation in 2006, Ukraine’s largest automobile manufacturing and sales group, its cumulative sales in Ukraine have topped 70,000 units. In emerging South American markets like Brail and Chile, Chery has seen sales explosion, maintaining the local sales title among Chinese passenger vehicle manufacturers for consecutive years.

While increasing product quality, Chery has also been constantly perfecting its global layout, and accelerating the construction of its overseas manufacturing bases and overseas marketing network. So far, Chery has had 15 overseas plants in existence or under construction. Overseas production contributed more than 50% of Chery’s total exports, and the proportion is on the increase. This year, Chery’s Brazilian plant broke ground and Venezuelan plant went into production. Chery’s overseas plants play a great role in reducing costs on production, transportation and tax, boosting its market competitiveness of Chery products.

It is the constant improvement in product quality, enrichment of product lines, and enhancement in product localization that made Chery attractive in overseas markets as well as the most popular Chinese automobile brand worldwide. In the last quarter of this year, Chery will sprint for a higher goal and make a brand new record of Chinese vehicle exportation.