OREANDA-NEWS.  January 17, 2012.  Anhui province held a meeting for winter tourism promotions and a ceremony inaugurating winter tourism at Daoxianglou Hotel in Hefei city on Dec 10. The activity was attended by over 100 people, including leading officials of the Municipal Tourism Department, travel service representatives, and a dozen major media including People’s Daily Online and Hong Kong Satellite TV.

Ma Feng, deputy chief of the market development section of the Provincial Tourism Administration, briefed on the province’s winter tourism plans and major winter tourism products. The Provincial Tourism Administration rewarded the department with outstanding achievements in winter tourism promotion from 2010 to 2011. Wuhu municipal tourism department was presented with the special events award. Chen Lei, deputy director of the Provincial Tourism Administration, issued the certificates of honor.

The 2011-2012 winter tourism activity will last three months. It began December 2011 and will end at the end of February 2012. The key markets are oriented in Jiangsu province, Zhejiang province, Guangdong province, Shanghai city and Beijing city, Taiwan province, Hong Kong, Macao, Japan and South Korea.

The Wuhu winter tourism promotion focuses on the theme of “Pink romance and health preservation.” Several winter tourism lines and preferential policies have been brought out.

With different kinds of festival tourism activities launched in the scenic spots, Wuhu city has been attracting thousands of tourists and local winter tourism market is boosted.