OREANDA-NEWS. Fujitsu announced the FUJITSU Mobile Initiative, which puts in place a structure to leverage advanced mobile technologies that assist customers and society in driving innovation. Based on this initiative, Fujitsu will launch three new services and three service upgrades. These services will only be available in Japan.

The FUJITSU Mobile Initiative is the latest of Fujitsu's ongoing efforts to leverage its vertical integration and customization capabilities to respond to the diverse mobile technology needs of customers and society. Through this initiative, Fujitsu will deliver to its customers ideal mobile solutions by putting in place a structure that encompasses the company's comprehensive lineup, ranging from mobile devices and network technologies to security and mobile communication platforms and applications, together with its mobile integration and operational services that are backed by a lengthy track record.

In recent years, mobile technology has been utilized in an increasingly wide range of business scenarios, from enabling employees to perform office work on-the-go, to enhancing sales activities and improving productivity in the workplace. Moreover, new projects are launching that employ mobile devices in fields that, until now have not fully utilized ICT, such as transportation and automobiles, health and medicine, and food and agriculture.

At the same time, a variety of operational management issues are coming to light, including the lack of application development know-how for smart devices such as smartphones and tablets, challenges in planning and setting goals as well as effectiveness for mobile device usage, the deployment of large numbers of smart devices, and security concerns.

In response to these kinds of growing customer needs for mobile technology, Fujitsu will deliver services and products - from mobile devices to applications - as well as mobile integration that offers consulting and system construction backed by the company's long track record. It will also deliver operational services that provide one-stop support across the entire product lifecycle.