OREANDA-NEWS. March 13, 2014. POSCO`s branding activities are garnering results both internally and externally.

POSCO maintained its 5thplace position for two consecutive years, raising brand value 5% over previous year in the `2014 Best Korea Brand` event held at the Conrad Seoul Hotel.

POSCO was evaluated as having a brand asset value of 3 trillion KRW through TV-CM, CSR, and brand activities for internal employees, ranking 5th after Samsung Electronics, Hyundai Motors, Kia Motors, and SK Telecom.

Last year, POSCO delivered a customer-oriented advertising message through the campaign called `Becoming the base of the world`. POSCO`s unique image as a national company was strengthened through CSR activities. These CSR activities comprise the establishment of the social enterprise `POSCO Humans` in January 2013, contributing to job creation for the socially underprivileged through environmentally-friendly steel construction projects, and also the establishment of the `1% Sharing Foundation` in August.