OREANDA-NEWS. Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its first hypermarket in Tobolsk, the Tuymen Region, that is to become Lenta's 100th hypermarket in the country.

The new store is a Lenta standard format hypermarket located in District 15 of Tobolsk. The store has a total area of 12,000 sq.m, with 7,018 sq.m of selling space and is open from 8 am till 12 pm, seven days a week. A broad product assortment of approximately 27,000 SKUs has been selected specifically for residents of Tobolsk and includes Lenta's private label and federal product ranges alongside local produce. The store has 500 parking spaces and 41 cash registers. The property is owned by Lenta.

Lenta's Chief Executive Officer, Jan Dunning said:

"Lenta has reached a significant landmark with the opening of its 100th hypermarket. With this latest opening in Tobolsk, Lenta expands its network in the Ural Region to 5 hypermarkets in 4 cities. The flexibility and broad appeal of Lenta's distinctive price-led hypermarket model will bring its unique features into the local market. We are sure that our new customers in Tobolsk will find our format equally appealing as we look to offer them a broad assortment of quality products at attractive prices. We look forward to growing our presence further in the Ural Region, and we commit to doing so as a responsible corporate citizen, which includes developing strong ties with local partners and manufacturers."

This latest opening in Tobolsk is Lenta's 23rd hypermarket opening in 2014 and brings the total number of Lenta stores to 100 hypermarkets in 58 cities across Russia and 22 supermarkets in the Moscow region.