The Genesis Enters the Chinese Market with a Completely New Business Model
OREANDA-NEWS. The Genesis brand is officially entering the Chinese market, especially for which a completely new business model has been created. Chinese buyers are offered the «Genesis G80» business sedan and the first crossover of the brand – the «Genesis GV80», the press service of the automaker reports.
Genesis plans to consistently increase it's presence in China through a differentiated strategy based on direct sales, which will be supported by working with opinion leaders and online sales. Genesis also guarantees, that through the implementation of the Genesis Partner pilot program, every customer interested in the brand will receive the most complete support from the official representative of the brand. A single pricing policy, independent of the sales channel, will be provided by a transparent pricing model within the framework of the Genesis One Price Promise policy. This unique brand experience will be made possible by the Genesis Digital Ecosystem.
«Genesis's entry into the Chinese market represents a new, significant and perhaps most important chapter in the history of our brand. Genesis will focus on brand development in the early stages, and we will continue to gradually reveal new details of our plan to attract customers in China», said Markus Henne, CEO of Genesis Motor China.