11.09.2017, 14:07
Sberbank is the first Russian organisation to integrate biometrics into its bonus programme
Source: Sberbank
OREANDA-NEWS. Sberbank has integrated biometric technology into its Thank You from Sberbank bonus programme.
Sberbank launched a unique project on September 1: the Bank offers that parents make a video, in which their child tells a story of their summer, and upload the video to the spasibozaleto.ru website. A special biometric algorithm analyses the emotions in the videos. Each demonstration of happiness is recorded, and the video’s author receives presents for it in the form of a THANK YOU bonus ‘sun’. Sberbank awards from 200 to 700 THANK YOU ‘suns’ for each video. One ‘sun’ equals one THANK YOU bonus.
Sberbank received more than a thousand videos featuring over 270,000 positive emotions within the first week of the project alone. The authors received more than 270,000 THANK YOU ‘suns’. The project runs until September 17, and the bonuses will be transferred to the accounts of their authors by the end of the month. For more information about the campaign, please see spasibozaleto.ru.
«We help our clients to preserve what is most valuable to them – in our #SpasiboZaLeto project this is the memories and joyful emotions of children who are recalling their holidays that recently finished,» said Sberbank Vice President Vladislav Kreynin. «Our overall wish is to gift the children new emotions and impressions, which is why we are giving ‘suns’ to every child who participates in the campaign and shows how happy they are. The ‘suns’ can easily be converted into THANK YOU bonuses. Parents will be able to use the THANK YOU bonuses when buying gifts for their children on the Sberbank Expressions site: be it a new gadget or a tickets to a children’s event.»
Sberbank launched a unique project on September 1: the Bank offers that parents make a video, in which their child tells a story of their summer, and upload the video to the spasibozaleto.ru website. A special biometric algorithm analyses the emotions in the videos. Each demonstration of happiness is recorded, and the video’s author receives presents for it in the form of a THANK YOU bonus ‘sun’. Sberbank awards from 200 to 700 THANK YOU ‘suns’ for each video. One ‘sun’ equals one THANK YOU bonus.
Sberbank received more than a thousand videos featuring over 270,000 positive emotions within the first week of the project alone. The authors received more than 270,000 THANK YOU ‘suns’. The project runs until September 17, and the bonuses will be transferred to the accounts of their authors by the end of the month. For more information about the campaign, please see spasibozaleto.ru.
«We help our clients to preserve what is most valuable to them – in our #SpasiboZaLeto project this is the memories and joyful emotions of children who are recalling their holidays that recently finished,» said Sberbank Vice President Vladislav Kreynin. «Our overall wish is to gift the children new emotions and impressions, which is why we are giving ‘suns’ to every child who participates in the campaign and shows how happy they are. The ‘suns’ can easily be converted into THANK YOU bonuses. Parents will be able to use the THANK YOU bonuses when buying gifts for their children on the Sberbank Expressions site: be it a new gadget or a tickets to a children’s event.»
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