Forrest Media has selected Daktronics to install a two LED video displays to share brand and advertising messages with the masses
OREANDA-NEWS. The people in Glasgow, Scotland, are enjoying new sights as they pass by The SSE Hydro Arena as Forrest Media has selected Daktronics (NASDAQ-DAKT) to install a two LED video displays to share brand and advertising messages with the masses.
The installation of two 8-millimeter LED video displays, the first of their kind in all of Europe, took place this past August in Glasgow, Scotland, and expands Forrest Media's network to 19 giant displays throughout the UK.
Forrest Media MD Marc Keenan said, "We are delighted with these new screens. The combination of the 8-millimeter tiles and the new cladding at such a 'go to' location looks amazing and this latest development reinforces our continued investment in the DOOH medium."
"It has been a great pleasure to work on such a wonderful opportunity," said Ewan Prentice, Daktronics sales representative. "I must thank the Forrest Group for allowing Daktronics the chance to install our first 8-millimeter product in the UK, especially at such a prestigious location. We are already working on our next opportunity together and I know Daktronics very much value the trust the Forrest Group have shown to us as we begin our partnership together."
Each display measures 4.02 meters tall by 8.05 meters wide and features a tight 8-millimeter line spacing for higher resolution in this outdoor application. The displays are positioned near The SSE Hydro Arena and on the soon-to-be-built site of the first new build Radisson Red Hotel in Europe, which will also be the first hotel development by the Forrest Group.
The displays are controlled via a Scala solution, enabling full control of branding, advertising and bespoke dynamic content.
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.