OREANDA-NEWS. Today, TubeMogul (NASDAQ:TUBE), a leader in software for brand advertising, announced that it has updated its software platform's Placement Editor, where clients enter criteria that specifies the environments and conditions in which advertisements are shown. The new Placement Editor is available to all TubeMogul clients globally, effective immediately.

"The Placement Editor is the nucleus of our platform and is the part of our software in which more than 3,000 active monthly users spend the majority of their time," said John Hughes, President of Product and co-founder, TubeMogul. "These updates are designed to empower those advertisers to do more - faster - and execute a sophisticated strategy with the same ease as checking their bank balance or ordering a pizza online."

Preliminary results from early tests indicate average placement creation time has been reduced by a factor of 2x and average campaign creation time has been reduced by a factor of 6x.  

The Placement Editor's new functionality was developed in order to streamline workflow and ultimately increase efficiency for end users. Improved usability will also broaden the platform's appeal beyond traditional media buyers and planners and increase organizational collaboration. The intuitive interface implements standard web design conventions, including:

  • Quick keys (placement editor shortcuts, global shortcuts, and shift-activated shortcuts).
  • Universal placements, which allows for all pre-roll ad lengths, device-specific formats and supported technologies to be executed from within a single placement.
  • Push-button functionality for On Demand subscriptions, which will immediately activate all available deals from a given premium publisher across all devices and formats.
  • Control budgets over time and ad scheduling by package.

As part of the update, TubeMogul is also debuting a proprietary mobile application that allows users to monitor and optimize campaign performance in real time via mobile devices. The mobile application will be available on both iOS and Android operating systems.

About TubeMogul
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is headquartered in Emeryville, California and has offices in several other locations in the U.S. and internationally, including in Chengdu, Kyiv, London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and Tokyo.