TubeMogul announces that the company has been selected as the preferred programmatic platform partner
OREANDA-NEWS. Today, TubeMogul (NASDAQ:TUBE) announces that the company has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod will use TubeMogul's automated software platform to plan, buy, measure and optimise their Australian brand advertising.
Pernod Ricard signed on to start testing across some of its iconic brands including Jacobs Creek, Stoneleigh, Absolut, Chivas Regal, and GH Mumm. TubeMogul's independent, buy-side position was key to securing the deal, in addition to the company's transparency and ability to centralise measurement to better inform strategy across brand teams.
"Pernod Ricard's digital media approach relies on full transparency to maintain complete control of our digital ad buy," said Kate Whitney, Global Digital Director of Pernod Ricard. "We wanted to move from non-transparent media models to a proven and tested framework - and to do this using a team we could trust. Finding great talent to manage this for us internally was the right move for our business. Originally our testing goals were Australia-centric. However, as Pernod Ricard Winemakers is a global business, we are now in a position to assist other Markets through a global sharing of our initial test cases."
The first campaigns executed through TubeMogul's software across desktop and mobile launched earlier this year. Pernod Ricard is also among an exclusive group of clients actively testing new features and informing TubeMogul's product roadmap.
"Pernod Ricard has been an early mover in adopting programmatic technology," said Sam Smith, AU/NZ Managing Director of TubeMogul. "The company's local and global programmatic ambitions meant that they needed a partner whose focus on innovation could match Pernod's desire to lead and innovate. They saw the speed in which TubeMogul rolled out new products across screens and formats - and knew that it made for an ideal match.
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is headquartered in Emeryville, California and has offices in several other locations in the U.S. and internationally, including in Chengdu, Kyiv, London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and Tokyo.