ConAgra Foods Acquires Frontera, Red Fork and Salpica Brands
OREANDA-NEWS. September 27, 2016.
Frontera’s premium salsa, sauces, snacks and meals feature the distinct
“We are excited to add the Frontera, Red Fork and Salpica brands to our
portfolio. In particular, the Frontera brand is a preeminent gourmet
Mexican food brand in
Sean Connolly, president and
chief executive officer of
Rick Bayless says, "In ConAgra, we’ve found people who respect our integrity and uncompromising standards. We will continue to make high-quality food with the same standards of excellence and operate with the same values and fresh ingredients that have helped the business to become the premium brands they are today. This is the start of a new era for Frontera, Salpica and Red Fork, and we are thrilled.”
Manny Valdes says, “Frontera has grown through a passion for innovation and hard work. We have made a difference in the American grocery store and the American home. We believe ConAgra is a fantastic partner to help us deliver the same level of authentic, gourmet food products to even more homes across the country.”
Rick Bayless and
Manny Valdes will continue to actively support the business.
The acquisition does not include any restaurant assets, including Frontera-branded restaurants.
Marie Callender's®, Healthy Choice®, Slim Jim®, Hebrew National®,
Redenbacher's®, Peter Pan®, Reddi-wip®, PAM®, Snack Pack®, Banquet®, Egg
Beaters®, Hunt’s® and many other ConAgra Foods brands found in grocery,
convenience, mass merchandise and club stores.
Rick Bayless, owner of the highly-acclaimed
Manny Valdes. Today, the company makes more than 50 regional Mexican food products using premium ingredients and time-honored cooking methods.
Frontera products are handmade from fresh ingredients. Frontera’s Chipotle Salsa, made from fresh fire-roasted tomatillos, roasted garlic, onions and chipotle chiles, introduced this country to the true flavor of smoky chipotle chiles. It won a Sofi Award in 1998 and remains a top seller.
Frontera produces a wide variety of gourmet Mexican products including
salsas, taco skillet sauces, slow cook sauces, enchilada sauces,
marinades, chili mixes, guacamole mixes, hot sauces and
In 2010, Frontera launched the first-ever, fresh-packed seasoning sauces in convenient 8-ounce pouches for quick and easy skillet tacos, fajitas and enchiladas. The skillet taco seasoning sauces were quickly followed by gourmet Mole Sauce, Barbacoa Slow-Cook Sauce and Carnitas Slow-Cook Sauce in the innovative 8-ounce pouch packaging.
Frontera received two 2011 Sofi Award nominations for the Key Lime Cilantro Taco Skillet Sauce and the seasonal Chipotle Pumpkin Salsa. In 2016, Frontera received a Sofi nomination for Frontera Beef Barbacoa Slow Cook Sauce.